Backe Backe Krise
The traditional Pfaff bakery has been in existence in Mainz-Finthen for 120 years. Managed in the fourth generation. Actually, the Pfaffs wanted to celebrate their anniversary this year, but since the outbreak of Covid-19, nobody feels like celebrating - the existence of the family business is at stake. Large orders from hotels have been falling away since March, and many customers no longer dare to leave the house to go to the baker. In the first four Corona weeks, Oliver Pfaff has posted losses in the five-digit range. He has to pay 20 employed bakers and sales assistants every month and has ongoing fixed costs. How long can he go on?
"Made in Südwest" portrays a traditional bakery in the fight against the Corona crisis. Oliver Pfaff and his son Till have to go new ways: They want to draw attention in social networks to the difficult situation of small private bakeries and set up a senior delivery service. In addition, the Easter business could play into their cards. Will the Pfaffs manage to survive the crisis? Or is the traditional company on the brink of collapse after 120 years?